L.G
Client
L.G (Hill & Knowlton)
Software
- Illustrator
- Photoshop
- InDesign
- WordPress
Year
2017
Deliverables
- Visual identity
- Online blog
- Digital assets
- Print assets
From briefing, to approved
and finished campaign
I was blessed enough to achieve a supplier arrangement with the prominent design agency Hill & Knowlton (later rebranded to HALO) situated in Copenhagen. They came to me with a very exciting case for their customer L.G. I was tasked with creating a visual ad campaign that could convey sustainability and place LG in the forefront of environmentally aware solutions in all of Scandinavia.
A multifaceted design project with a lot of creative freedom which required the utmost precision.
The assets that L.G required varied from a logo that could encapsulate the campaign, an assortment of printed content (rollups, stickers and toppers for fridges and washing machines), web ads and design of a website with a year’s worth of graphical assets for written article content. All of the above was required to be available in 4 language versions (Danish, Swedish, Norwegian and Finnish) and had to adhere to L.G’s design manual.
Printed content
Web Design
