Din Vej Frem
Client
Din Vej Frem
Software
- Illustrator
- Photoshop
- Adobe XD
- WordPress
Year
2021 – 2022
Deliverables
- Visual identity
- Website
- Graphical assets
Identity for a socially
conscious company
Din Vej Frem (Your Way Forward) is a company that offers mental and physical support for people going through tough times. They work with several counties in Denmark and are viewed as a socially aware company making a difference. They needed a visual identity with a logo and a website to communicate their offer. Their vision was to have a profile that could convey warmth, caring, hope and stability through which they could build a narrative of trust and connection.
I wanted the brand to give the sense of calmness and serenity, a safe space, with room for reflection and stability.
In order to convey that, I looked in nature for inspiration, more specifically at Danish vistas and scenery that have a calming effect on the human mind. I turned to places where individuals can reflect and find peace of mind, when in need of mental recharge. That aligned well with what Din Vej Frem wanted to convey. In order for people to connect better with the content, human interaction was portrayed in the visual identity as well.
“From the organic shapes in rocks 
to the warmth in 
human connections inspired by calming colors found in 
danish scenery, this was my solution”
Colors
#011f4b
#eee2d4
#848484
#eff1f7
Typography
