Chunk
Client
Chunk (Concept)
Software
- Illustrator
- Photoshop
- Procreate
Year
2022
Deliverables
- Visual identity
- Packaging
- Flavours
Brand design for a delicious concept
Chunk, a small fun design concept for a chocolate bar brand, where I take you on a visual journey from initial sketches to a final packaging design for six distinct flavors. The concept is aimed to create a playful, engaging brand that captures the essence of indulgence and joy associated with chocolate.
The package design takes center stage with six variations, each featuring bold graphics, and unique color schemes.
The goal of the concept is to translate the joy of indulging in chocolate and to create a visually appealing and emotionally resonant brand experience, promising a delightful journey for consumers from the first glance to the last delicious bite. bon appétit!
Process
From sketch to digital
From the initial brainstorm and rough sketches, it was time to take it to the computer, for the final edit. The chosen direction of the identity was chosen (Number 1) to be traced and finalized in Adobe illustrator. The underline swatch did not add any significant value and was scrapped in the process. Through further inspection, the logomark still needed a bit of adjustment to achieve the desired result.
I wanted the design to have a smoother “creamy” feel to it. It needed a softer appearance to convey delicious tasty chocolate.
Final result
Standard editions
Special editions
