CEWEC is a Danish company selling and producing yarn to over 380 B2B companies in Scandinavia. They are positioned in their field as a high quality supplier. They needed a physical lookbook they could share with collaborators and customers in Denmark, Sweden and Norway. The design had to convey quality, elegance and match their established visual identity. They supplied photographs of a model wearing an assortment of their different styles. It needed to be clean as the lookbook was not intended to include a lot of text therefore the design and photographs had to work in perfect harmony. By creating the layout, choosing the right typography and incorporating their images in an organic and functional fashion, the lookbook represents a manifestation of their personality and brings a minimalistic feel to the content.