Bloom

Client
Bloom (Concept)
Software
  • Illustrator
  • Photoshop
  • Adobe XD
Year
2022
Deliverables
  • Branding
  • Visual identity
  • Web design
  • Bookcover

Making finance and investment fun & accessible.

Welcome to Bloom, where financial dreams become vibrant realities! Bloom, an investment company committed to making private financing and investment effortlessly accessible, has entrusted me with the task of crafting a visual identity that goes beyond aesthetics – a design that embodies sincerity, trust, and the art of making dreams happen through finances that blooms.

It’s about building a bridge between aspiration and achievement. A visual promise that resonates with sincerity and the magic of making dreams a tangible reality in the world of finance.

In a realm dominated by complex charts and impersonal interfaces, Bloom stands as a beacon of approachability. My challenge was to create a visual language that not only communicates Bloom’s commitment to simplifying finance but also carries the throughline of “making dreams happen” at its core. From the pixels on a screen, to colorful illustrations and towering billboards, every stroke of my design brush is geared towards fostering a sense of trust, reliability and accessibility.

Colors

#0c0200

#ffd336 – #ff6800

#d12585 – #62007f

#ff3636 – #ff0063

Typography

Gilroy - Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå
Gilroy - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå
A mesh of business cards, with the Bloom branding. It is in the different colors that match the colors in Bloom's visual identity
A Billboard ad, with Bloom's branding, and an auto camper going through a desert canyon.
A colorful poster with the Bloom branding. A bridge to a tropical paradise is used as the background.
A billboard with Bloom branding